Work Experience
KPiQ June 2022 — Present
Director of Product Design
Lead a team of 3 designers and 3 product managers to create KPiQ from the ground up. From user research and design through engineering and launch, we took KPiQ from idea to MVP. I implemented a design sprint methodology and Design System to help the team hit deadlines. The product is in Beta with a $300k ARR waitlist.
esri May 2020 — Mar 2022
Lead Product Designer
Currently working on the future of StoryMaps while leading our team of 5 designers on 2 sister products. Lead transition from Sketch to Figma, while redesigning the design system with accessibility, reusability, and portability as core concepts.

Product DesignerTook several features from idea to implementation, creating new use cases for veteran users, and entirely new audiences alike. Actively maintained and contributed to our team’s design system. Collaborated closely with PMs, PEs, and Dev for a successful implementation.

Raken Jan 2019 — Jan 2020
Product Designer
Conducted dozens of user interviews in order to design a net-new workflow in the Raken iOS, Android, and Web apps. The resulting customizable surveys and form builder is currently in development for release later this year.

Designer
In charge of the redesign of all marketing collateral, including a complete website redesign. This project included a minor rebrand of the Raken logo, color scheme, typography, voice and tone, and more.

Precept Jul 2015 — Jan 2019
Design Director
Designed the future of Precept, including product strategy and development, brand DNA, UI, and UX. Rebranded and maintained all collateral for sales presentations, marketing campaigns and more. Consulted our clients on design strategies, and then created custom-branded marketing materials.

California Lifestyles Feb 2015 — Dec 2016
Designer
Actively shaping the design direction, branding, website, and merchandising of this developing brand.

Burberry Jun 2011 — Aug 2014
Visual Merchandising and sales ops
Implementing visual merchandising directives, while supporting the sales team in delivering the Burberry Experience to all clients in the showroom.

Web and Product Design Clients
Mercato
SingleComm
BCforward
RocketFuel Labs
eTail Pet
GlossGenius
SafeGraph
CodeCartel
Blue Circle Hydrogen
Lamplighter Energy
Jet It
SewerAI
Shine Fusion
eLoop
GridSpace
Pathways
Novela
Spotz
Active Network
Barista Underground
Coasters

Software
Figma
Confluence, Jira
Notion
Asana
Adobe Creative Cloud
Education 
San Francisco State University — B.S. Product Design and Development, Cum Laude
Brunel University, London — International exchange programme in BSC Product Design Engineering

Language
English Native
Dutch Conversational
Japanese Conversational
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